Your business story is how you connect with your audience. Experienced marketers will tell you that people purchase emotions, rather than simply products or services. Your business story is your vehicle for creating those emotional connections with your customers. Told effectively, your business’s narrative will inspire your audience to make a purchase and become part of your story. But what tools do you use to tell your narrative? In this article, we share the types of ghostwriting services you can use to tell your business story. And, of course, you can always Just Let Dez Write It for you.

Blog Posts

Wix reports that blogs generate 88% more leads for B2C businesses. Blogging increases your website’s traffic by 50%. And a blog’s conversion rate hovers right around 5%. But how does a blog do all of this heavy lifting?

To start, an active blog that is enhanced with SEO strategies will help your website appear in search results. You can then use your blog to demonstrate your business’s expertise to your newfound readers. Your blog then becomes a way to nurture and grow your relationship with your audience.

Your blog increases your company’s reach beyond search engine results. You can repurpose your articles into social media posts that, in turn, drive traffic to your website. If you’re successful in establishing thought leadership through your blog, you may even earn backlinks from other websites.

Press Releases

While blogs are a fantastic way to connect directly with your audience, a press release is an effective way to connect with journalists and other brands.

A press release is essentially a short and concise article that shares something interesting about your brand. You don’t have to wait for big product launches or exciting events to write a press release, although both are great reasons to share news. You can share press releases that take on any interesting angle, such as tying your brand to recent news or a holiday.

You publish your press releases on news source platforms, most of which require a small fee. Journalists and other brands that have access to these platforms can pick up the story for publication or reach out to you for further collaboration.

Press releases published on news source platforms are a great way to get your brand picked up by a legacy publication or to attract profitable collaborations with other brands, all of which enhance your brand’s reputation.

Lead Magnets

Lead magnets, usually in the form of how-to guides, are tasty nuggets of information your readers can’t do without. They’ll give you something more precious than money for the chance to download your lead magnet: their email information.

How-to guides are in-depth answers to your readers’ most pressing questions. Usually, readers will begin their online search to find advice or knowledge about a topic. To compel readers to offer up their contact information, your lead magnet should answer their questions more thoroughly and expertly than what’s available elsewhere.

Other types of lead magnets include email courses, webinars, and personalized reports. However, according to My Codeless Website, how-to guides have the highest conversion rate at 67%.

In general, lead magnets are useful tools for growing your email list, nurturing leads, and establishing yourself as an industry expert.

Case Studies

A case study is a detailed account of how one of your clients used your services or products to generate success.  Successfully executed, a case study will help prospective clients imagine how your brand can help them.

At its best, a case study is a story, and the protagonist of the story is the client you’re profiling. A case study will include a compelling narrative as well as hard data and facts. Altogether, your case study is a thought-provoking account that will boost your brand’s credibility and inspire your audience to make a purchase.

E-Books

There’s no better way to establish yourself as an expert in your industry than with an e-book. An e-book is the culmination of your encyclopedic knowledge and expansive experience into an exclusive volume. Writing a book is no easy feat, and your general readers will instinctively be impressed with your accomplishment.

Selling your e-book on book-selling platforms will boost your credibility. And you can leverage your book to submit articles to publications and other blogs. You can even promote your book on podcasts. Having an e-book under your belt will generate leads, boost your brand, and cement yourself as a leader in your industry.

Pull Your Business Story Together with Ghostwriting Services

Your business story is how your audience gets to know you. Through it, you convey your brand’s personality, values, and vision. The best business stories inspire the audience to want to be part of the narrative. The content types we listed above are effective ways to tell your business story.

And to make it easier, you can Just Let Dez Write It.

As your go-to business ghostwriting service, we can help you tell a consistent brand story that resonates with your audience. Professional writers can bring your brand’s story to life.

Let’s chat about your business story!