With 7.5 million new blog posts each day, why bother trying to use a blog to show up in search results in 2025? For starters, companies that blog generate more leads and enjoy more website traffic than those that don’t, according to Wix. However, many companies don’t see this kind of positive result with their blogs. If you’re having trouble generating traffic, use these tips on how to use a blog to show up in search results.

A Blog for SEO in 2025 Still Works

For better or worse, AI Overview has upended search results in 2025. One study found that AI Overview reduced click-through rates by 34.5% for the top result in search queries. It’s understandable if you’re thinking about scrapping your blog and content marketing in general. However, doing so will tank your website because publishing a blog for SEO in 2025 is more important than ever.  Your blog does the following for your website.

  • Keeps your website fresh with new content.
  • Increases your website’s authority.
  • Increases your trustworthiness to potential customers.
  • Builds a relationship with your readers.
  • A tool you can use for email and social media marketing. 

Research Your Keywords

There are several free ways to search for keywords. But paid plugins are the best option for finding keywords that help your blog show up on Google. These paid options will show you metrics, like search volume and direct competition, to help you choose precise keywords that will drive traffic to your blog. Select one primary keyword and several secondary keywords. 

  • Long-tail keywords with low search volume are best for new blogs.
  • Avoid stuffing your content with keywords by keeping the keyword density to less than 2%.

 

Photo by Tobias Dziuba: https://www.pexels.com/photo/scribbled-notes-on-a-computer-keyboard-942331/ - Google search results

 

Add Internal Links to Your Blog Post

Internal links on your blog are links within the article that lead to other pages on your website. Using internal links helps your blog show up in search results in a couple of ways. 

First, internal links improve indexing and help search engines understand your site better. Second, internal links make your site easier to navigate and improve the user experience, which, in turn, improves your site’s ranking. 

Finally, linking to other pages on your site expands your website’s authority, otherwise known as “link juice.” Essentially, backlinks make your website seem more credible and authoritative. While internal links are helpful, the best link juice comes when external sites link back to your site. 

Build Authority with Topic Clusters

A topic cluster is several pages related to the same topic. Start by creating a long-form, in-depth article. Then, create several shorter pages that expand on key ideas contained within that larger article. 

Aligns Content with Google’s E-E-A-T Guidelines

Since its inception, Google’s search engine algorithm has tilted toward quality content, albeit with varying degrees of success. Google’s latest guidelines advise marketers to create content using E-E-A-T.

  • Experience: The author of your content should have firsthand experience in the topic. For example, an article about personal injury published on a law firm’s website should rank higher than one published on a personal blog. 
  • Expertise: The article should reflect a deep understanding of the topic. Your article should contain insights that aren’t found elsewhere. And you should reference information from knowledgeable and trustworthy sources.
  • Authoritativeness: It takes time for your website to be considered an authority in your field. Earning backlinks, being quoted on other sites, and guest posting on authoritative sites will help you gain authority. 
  • Trustworthiness: Trustworthiness refers to your entire website. You can increase the trustworthiness of your content by publishing accurate information with references. 

Use Questions to Hack User Intent

Use questions in your content. Perform almost any Google search, and you’ll notice something about most of the results that appear in the ribbon to the left of the AI Overview. They almost always contain a question related to the search query or start a sentence using “how to” or “why.” The same holds true for the search engine results below. 

The reason for using questions in your content to help you rank is that they demonstrate user intent. Creating content that reflects the user’s intent is just as important as choosing the right keywords. 

For example, a lawn care company may use the keywords “lawn maintenance” and “pesticides for lawn care.” But these keywords don’t tell us what the article is about. “How to choose the safest pesticides for lawn care” is informative and more likely to show up in search results that match the user’s intent. 

woman typing - Google Search Results

Grow Your Business When You Just Let Dez Write Your Blog

A successful blog combines creativity and craft with a thorough understanding of search rankings. Growing your audience with a blog takes more than SEO tricks to get on the first page of results. You have to create content that people love. And the only way you can do that is with top-notch writing. When you just let Dez write your blog, you’ll get amazing content that converts, that also happens to be optimized for search results. Contact Dez today.