Are you trustworthy? 

It’s the first question anyone asks when they stumble upon your business. No matter your industry, before anyone buys your products or services, they need to feel confident you can deliver on the goods. 

Do you understand my problem?

Can I trust your solution?

Are you honest and dependable?

These questions and more are variations of trustworthiness. And to overcome their doubts, you need brand authority. More than a marketing buzzword, brand authority is a necessary tool for cutting through consumers’ growing sense of cynicism. 

There are many ways to build brand authority, and they’re all useful. It’s your business blog writing, however, that does the heavy lifting in SEO and organic search results when it comes to building brand authority in the one place everyone will look for it: the internet.

Your Online Blog Leads to In-Store Sales

You already know they’re not thumbing through the Yellow Pages to find you. But do you know how important your blog and online presence are to your in-store business?  Consumers look for more than phone numbers when they search for businesses online.

According to one study, 76% of consumers search for a company’s website before visiting the store in person. And if you have a strong online presence that builds brand authority, 45% of consumers are more likely to visit your business. 

Consistent Blog Writing Says A Lot About Your Business

Your business blog is key for building brand authority on your website. An informative blog that is frequently updated tells visitors important info about you and your company.

  • You’re actively engaged with your industry.
  • You’re an expert in your field.
  • You’re generous with your knowledge.
  • You understand what your customers need.
  • Your company consists of real and likable people who are eager to help.

A consistent, well-written blog does more than increase your trustworthiness and brand authority. It creates an authentic emotional connection with your audience.

  • Build community.
  • Establish your brand’s voice and personality.
  • Inspire feel-good vibes with your audience.

These great reasons to have a blog are probably why 80% of businesses, from mom-and-pop places to Fortune 500’s, maintain blogs. Check out these statistics from Demandsage. 

  • Blogging can increase website traffic by 55%.
  • Small businesses with blogs increase leads by 126%.
  • Blogs are 8 times more effective than ads and direct mail.
  • Most consumers (70%) prefer articles from companies rather than advertisements. 

brand authority Photo by Leeloo The First: https://www.pexels.com/photo/position-your-brand-instruction-on-office-desk-8970684/ 

 

Your Blog Extends Your Brand’s Visibility

Getting seen in all the right places will boost your brand authority. Your blog is a great way to make that happen. 

  • Become a thought leader in your industry.
  • Create content your readers want to share.
  • Use your blog posts to get people talking on social media.
  • Earn backlinks.
  • Leverage your blog to create guest posts for other websites.

Blogging Will Help You Rank on Search Engines

Many people begin their internet research through search engine queries. Your blog will help you rank at the top of results. Consistently showing up at the top of rankings will position you as the go-to expert in your field.

To rank for common queries in your industry, you need an SEO strategy and a long-term content calendar. You also need to produce content that Google loves. 

  • Showcase your experience with case studies and examples.
  • Highlight your expertise by sharing your credentials.
  • Be authoritative with top-notch, in-depth information. 
  • Be trustworthy with accurate information and references. 

Top Tips for Building Brand Authority With Your Blog

Business blogs are an excellent way to build your brand authority online and establish your business as the go-to experts in your field. But not just any blog will do. 

Your blog will be a reflection of your company. Inconsistent posting, outdated information, or bad writing will make your business look unreliable. Follow these tips for a blog with killer curb appeal.

  • Create a posting schedule for blogs and stick to it. 
  • Write in a conversational style — no keyword stuffing. 
  • Include images.
  • Link to high-quality, authoritative sites.
  • Keep paragraphs short.
  • Use bullets and lists.
  • Mix it up with infographics and videos.
  • Vary the length of your blogs. Keep short posts around 800 words. Sprinkle in in-depth, comprehensive posts of 2,000–3,000 words. 

Use a Freelance Writer to Make Your Blog Shine

There’s too much riding on your blog to risk letting poor grammar or awkward keywords derail your results. 

Quality matters. One study out of Britain found that poor grammar and spelling would stop 59% of consumers from making a purchase. 

There’s a finesse to blog writing if you want to use it to build your business. Think about it. You don’t send your warehouse supervisor to the sales floor, even though he knows everything there is to know about your business. 

You send your salespeople because they have a way with the customers. 

It’s the same way when it comes to blog writing. Professional writers have a way of eliciting emotions, making a connection, and being entertaining. It’s what they do.

And taking time to write your own blog takes you away from what you do. Your time is better spent on your business’s core tasks. 

Build your brand authority with a blog the easy way. Just Let Dez Write It.