Every business today is an online business. Sure, you might have a storefront for retail or service in-person with your core offerings. But before customers come to your store or call your office, they’re online looking for a solution. And it’s your online presence that will determine whether or not they find you when they need you. It’s your content, either on your website, in the form of digital ads, or on social media, that engages them. That’s where a talented, business-savvy freelance writer can make a difference for your bottom line. So, if you haven’t thought to hire a freelance writer before, now’s a great time to start.
Did you know that today’s businesses with blogs generate 67% more leads than businesses without blogs?
And, 63% and 43% of marketers say social media and email campaigns drive the highest ROI of all marketing channels, respectively.
The truth is that if you want to show up online and land more customers, you need winning content. Talented contract writers can help you in a big way, with expertise, flexibility, and cost-efficient copy. Today, we’ll share how you can leverage the many advantages of a great-fit freelancer for your business. When you’re ready to hire a freelance writer, you’ll know just what to expect.
What exactly does a freelance writer do for businesses?
A freelance writer steps in and takes direction from you on what kind of content needs to be created. They vary in expertise but can write blogs, web copy, email sequences, product descriptions, social media captions, and press releases for you. And because most freelancers work 1099 on contract, they’re not employees who are eligible for payroll, benefits, or unemployment. Instead, they’re like independent vendors providing a writing service that you pay for upon delivery of your content.
- Freelancers can be short or long-term, depending on your business content needs.
- Freelancers can specialize in different industries, drawing from career experience or past content writing experience.
- Freelancers can be project-based for specific needs or retainer-based for on-demand content production.
Benefits of hiring a freelance writer for your business
See why so many businesses in 2025 are turning to freelance writers for help with their content marketing strategies. The benefits are substantial, making contract writers a no-brainer investment into your business.
They’re content experts
When you can find a freelancer who writes full-time, you’re getting quality content from a genuine professional. They know how to craft engaging, SEO-optimized, and brand-aligned copy for various channels – so you don’t have to. A great contract writer will have all the tools necessary to crank quality content, too. This means the deliverables you get are polished and ready for use in your business.
Contractors are cost-effective
You could hire internally for a content marketer. But if you’re looking to reduce overhead costs, a freelance writer can be on-demand. So, you’ll only pay for the copy you need, without the hassles of salaries, employee training, payroll taxes, benefits, etc.
Freelancers can flex and scale with your business
Freelancers are ideal for any sized business or industry because of their flexibility. Hire a freelance writer for one press release or case study. Or, you can hire a freelance writer for ongoing content needs to scale your social media, newsletters, product copy offerings, or blog. Launching a new product or service? You can tag in a freelancer to get all the marketing assets and copy put together quickly.
They know the content best practices
Because the best freelance writers are always writing and usually have several clients, they also have a front-row seat to what’s happening in the world of digital marketing, search engine results, and strategies. They’ll be able to offer insights and best practices you might now know about to elevate your content plan for better results.
Get fresh perspectives on your content marketing plans
Bring in some fresh perspectives for your big marketing ideas, campaigns, and plans. A freelancer can always offer valuable insights that will be helpful in creating a winning strategy for your business.
Enjoy SEO knowledge they bring from experience
You could hire an SEO agency and spend thousands of dollars to get SEO recommendations. But when you work with an SEO-savvy freelance writer, they already know what SEO best practices to follow because of the work they do with other brands and agencies. If you need your content to rank, a talented contract writer can help.
Freelance writers save your team valuable time
You’re the expert in your business. But you may not have the time needed to write all the blogs, social captions, and company newsletters yourself. Tag in a high-value freelancer to do the writing for you. This frees up your time to focus on your company’s core business functions. And it’s a game-changer for small or medium-sized companies who have lean staff and tight budgets.
The best freelance writers do more than just write blogs
If you just need copy, any freelancer will do. But when you need a cost-benefitting, time-saving solution to your content, a great freelancer will do more than just write for you. We source or create images, incorporate linking strategies, conduct keyword searches, upload blogs to our clients’ sites for them, manage monthly calendars, provide analytics, and more!
3 Common misconceptions about hiring freelance writers
Just as you’d expect, not all freelancers are alike. There are some good, bad, and ugly out there. And because freelancers aren’t held to any specific qualifications or standards, you’re going to have to be diligent about your freelance vetting processes. But let’s debunk some of the misconceptions that might be swaying your decision. There are a few “wives’ tales” to discredit.
“Freelancers are too expensive.”
It’s easy to assume that hiring a freelance writer will cost more than it’s worth, but this is far from true. While some highly experienced writers may charge premium rates, freelancers offer flexibility. In fact, many businesses find that the ROI on a skilled freelance writer is significant. Whether you need a single blog post or an ongoing partnership, the cost is adaptable to your budget and needs. And if budget is a concern, you can find talented freelancers at various price points who still deliver quality work.
“A freelancer won’t understand my business or brand voice.”
Freelancers are professionals at adapting to different industries and tones. A good writer will invest time in asking questions and learning about your business, audience, and goals. By providing a clear brand guide, sample content, or even scheduling a kick-off meeting, you can help your freelance writer become a seamless extension of your team. Many writers thrive on collaboration and have a natural ability to mimic your existing style or create one that resonates with your audience.
“Freelance writers aren’t reliable.”
This misconception often stems from working with the wrong freelancers. While it’s true that some freelancers may not meet expectations, professional writers understand the value of deadlines, communication, and quality work. By properly vetting writers through portfolios, reviews, and small trial projects, you can identify reliable professionals who deliver on time and exceed expectations. The key is finding writers with proven track records and treating them as valuable partners in your business.
“I don’t need to hire a freelance writer when I can just use AI to write my content.”
Artificial intelligence content solutions (like ChatGPT and others) are great for creating calendars, content outlines, and messaging basics. There are a million ways you should be leveraging AI for your business. But if you’re writing all your company content with it, you’re likely limiting your results. Google isn’t a fan of straight AI copy, deprioritizing blogs and assets that appear to be entirely AI generated. And considering today’s consumers want to connect with brand stories and experiences, your AI agent isn’t going to bring the winning storytelling capabilities that a human writer can.
Signs your business needs a freelance writer on the team
Not sure if you’re ready to onboard a freelance writer for your business? Here are some of the reasons our clients reach out for help:
- You can’t keep up with SEO and Google algorithm changes for search results.
- You don’t have the time to consistently write and post your company blogs.
- You need web copy that puts you on the first page of search.
- You need copy for a sales funnel or click funnel landing page.
- You need email sequences that move nurture and convert leads.
- You need community-building and consistent newsletter content.
- You need copy that’s better and more brand-aligned than AI.
- You need someone to create content calendars for your team.
- You need a hassle-free solution for creating and posting on social media.
- You need help keeping up with product descriptions and web copy.
How to find the right freelance writer for the job
Where to look to hire a freelance writer:
- Freelance Platforms: Websites like Upwork, Fiverr, and Toptal provide access to a global pool of writers. These platforms often include reviews, ratings, and portfolios, making it easier to find a qualified writer.
- LinkedIn: Search for freelance writers on LinkedIn using relevant hashtags or post your needs in industry groups. You can also review their professional profiles and recommendations.
- Referrals: Ask colleagues, peers, or industry contacts for recommendations. A referral from someone you trust is often the best way to find reliable talent.
What to look for when you hire a freelance writer:
- Experience and Expertise: Look for writers with experience in your industry or with the specific type of content you need (e.g., blogs, web copy, whitepapers).
- Portfolio Samples: Review their work to ensure their style aligns with your brand and meets your quality expectations.
- Testimonials or References: Check for client reviews or reach out to past clients for feedback.
- Communication Skills: Strong writers are also strong communicators. Gauge their responsiveness and clarity during your initial interactions.
Red flags to look for before you hire a freelance writer:
- Generic Pitches: If a writer sends you a generic pitch without referencing your business or project, they may not be invested in your goals.
- Missed Deadlines Early On: If a writer misses initial deadlines during the hiring process, it’s a warning sign for future reliability.
- No Portfolio or References: A lack of work samples or client testimonials could indicate inexperience or inconsistency.
- Lowball Pricing: While affordable rates can be tempting, extremely low per word, hourly, or project rates can indicate a lack of professionalism or quality.
Practical tips for a successful freelance writer partnership
Set Clear Expectations
Outline your goals, target audience, tone of voice, and deliverables from the start. Provide a detailed brief for each project, including word count, key points, and deadlines. The more guidance you offer, the better the output will be.
Communicate Regularly
Stay in touch with your contract writer throughout the project. Use tools like Slack, Zoom, or email to provide feedback, discuss ideas, and ensure alignment. Regular communication builds trust and ensures smooth collaboration.
Offer Constructive Feedback
Provide actionable feedback to help your writer improve and better understand your preferences. Highlight what worked well and what could be adjusted. Writers appreciate clarity and specificity, which helps them deliver even stronger results.
Build Long-Term Relationships
Once you find and hire a freelance writer who understands your brand and consistently delivers quality work, invest in building a long-term partnership. Reliable writers can become valuable collaborators who understand your business inside and out, saving you time and effort on future projects.
Start here, you’re in the right place
Working with a freelance writer offers your business flexibility, expertise, and the opportunity to elevate your content without the long-term commitment of hiring in-house. A skilled freelance writer brings fresh perspectives, creative ideas, and a professional approach to crafting content that drives results. Whether you’re looking to enhance your website, engage your social media followers, or publish authoritative blog posts, the right freelance partner can get you to your marketing goals while saving time and resources. And you’re in the right place.
At Just Let Dez Write It, we specialize in creating high-quality, tailored content that connects with your audience and strengthens your brand. Let’s chat about your content needs and marketing strategy to see how we can help take your business to the next level. Reach out today to get started!
FAQs
How much do freelance writers charge?
Freelance writers’ rates vary based on their experience, project scope, and industry, ranging from $0.10–$2 per word or $50–$200+ per hour. Most offer custom quotes tailored to your specific needs.
Can a freelance writer match my brand voice?
Yes! Skilled freelance writers are experts at adapting to different brand voices by thoroughly researching your company, audience, and existing content.
Does a contract writer really improve results?
Absolutely. Professional freelance writers create high-quality, audience-focused content that increases engagement, builds trust, and drives measurable results like website traffic and conversions.
Do I have to list freelancers as authors or contributors to my content?
You can credit freelancers if you want to, but most are comfortable ghostwriting, allowing you to present the content under your brand or team’s name.
